Can You Win a Campaign Without Conducting Polls?

In recent weeks, in an office just off the Beltway in suburban Virginia, Rick Santorum?s mom-and-pop campaign for the presidency opened a national headquarters with less fanfare than Barack Obama regularly musters when christening a county field office. Santorum?s new space houses two dozen staffers, including those working on communications, surrogate scheduling, digital strategy, and grassroots outreach. Still, many top Santorum aides remain scattered across the country, working out of their homes and relying on teleconferences for their daily back-and-forth. ?We?re running a campaign the way people do business today,? Santorum adviser John Brabender recently told National Review. ?It?s not the classic, 1960s-style campaign.?


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